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Monday, 25-Apr-2011 10:51 Email | Share | | Bookmark
Social media tips for boosting holiday sales


Tips on how to use social media for boosting one’s sales during the holiday season.

Social media marketing in India plays a huge role when it comes to boosting sales. Now that the holiday season is in, most of the ‘modern’ shoppers choose to browse for their gifts through search engines. Here’s how you, as a business, can use social media to drive in the sales this holiday season:

1. Start now – There’s never a wrong time for beginning the usage of social media, in fact the earlier the better. So start now and build up a substantial following on Facebook or Twitter by posting blog posts or simple product videos. The holiday shoppers always refer to these for advices and recommendations.

2. Make sure you get your website reviewed online – Customers’ reviews on Facebook or Google are actually very useful for drawing the attention of the shoppers and these act as a means of differentiating between similar sellers. Moreover, shoppers and online customers trust recommendations from reviewers, so you should get your website reviewed.

3. Try to be helpful through your messages – Sharing useful content with one’s audience is the essence of social media. So you should try to be helpful and help the people choose their holiday gifts by offering useful tips and ideas through your Facebook posts or tweets on Twitter. You’ll be rewarded with customer loyalty, good traffic and online recognition.

4. Combine social media and traditional marketing – Although social media is useful, you can still combine it with traditional marketing for great results! Distribute fliers saying “follow us on Twitter” or “Like us on Facebook” in order to boost the number of followers.

5. Make use of pictures and videos – Bring in more holiday business with the help of pictures or videos of your products because imagery always appeals!

6. Seek the help of local social media celebrities – Let’s admit it. We do need the help of local social media celebrities because their recommendations can influence others in their shopping. So find out these people and try to make them your partners so that you can usher in even more customers.


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